I couldn’t find an easier way to explain what shrinkflation means that with one of the most iconic ice creams that all of us know.

Just a little bit of margin can mean the end of a company, or if it is just a bit more can make it a huge success but in a possible recession scenario it is all about tiny issues that could a huge difference

Needing to illustrate the problems that could come ahead in 2022-23 period I thought that it could be better to use a lego rather than a depressed guy (as I have done many of those).