Thüringen is one of the regions of the old Eastern Germany and nowadays the younger generations prefer to live in other places like Berlin, Frankfurt or Hamburg rather than staying in their own places.

In order to stop the trend “Industrie und Handelskammer Ostthüringen zu Gera” (IHK) wanted to relaunch and old campaign and move it forward so we created some new slogans and with them postcards, folders, bags, stickers,… and also included a website where people could look for “duales studium” opportunities.